GeoMine for Coffee Shops: A Case Study
How a local coffee shop increased repeat visits with GeoMine.
Bean & Brew is a specialty coffee shop in Austin, Texas. They joined GeoMine as a Silver tier partner in early 2026. Here's what happened.
The Challenge
Bean & Brew had great coffee and a loyal following, but struggled with two problems:
- Most customers visited once or twice a week
- Competing with nearby chain coffee shops for daily customers
The GeoMine Setup
Bean & Brew listed on GeoMine with the Silver tier ($14.99/month):
- Default 25m auto-geofence covering the shop interior
- 20 GM per-spot daily cap (Silver tier)
- Full analytics dashboard
Results After 60 Days
| Metric | Before GeoMine | After 60 Days | Change |
|---|---|---|---|
| Avg. daily unique visitors | 85 | 118 | +39% |
| Repeat visit rate | 2.1x/week | 3.4x/week | +62% |
| Avg. visit duration | 14 minutes | 24 minutes | +71% |
Customer Behavior
The most interesting insight: customers didn't just visit more — they stayed longer. Mining sessions encourage people to sit down rather than grab-and-go, ordering a second drink or a pastry while they earn GM Points toward a Visa gift card.
ROI Analysis
Monthly GeoMine cost: $14.99 (Silver tier)
Additional monthly foot traffic: significant — and at a flat fee, every additional visit is essentially free customer acquisition compared to digital ads at $1–$5 per click.
Key Takeaway
GeoMine works because it aligns incentives. Customers want to earn rewards. Businesses want foot traffic. Verified, in-store mining sessions bridge these interests — customers stay long enough to become real customers, not just miners.
Start earning real Visa gift cards
Download GeoMine, walk into participating businesses, and turn verified visits into GM Points.